Create a Brand Identity Skill | Claude

Copy the prompt, give it to Claude, answer the questions — and you'll have a skill file that applies your brand to everything it designs.

Brand Basics

- What is your brand name? - What are your brand's three words (feel/personality)? - Is your brand Arabic-first, English-first, or bilingual? - Do you have multiple divisions or sub-brands? If yes, how many and what are they called?

Colors

- Upload a photo of your brand color palette, OR provide hex codes directly - Claude will classify each color: primary, secondary, dark background, light background - If you have sub-brands, each division gets its own lead color

Typography

- What is your primary font? (for headings and titles) - What is your body font? (for paragraphs and captions) - If you don't know, Claude will suggest a font pairing that matches your brand personality and language direction - Fallback fonts are always included

Layout & Feel

- Do you prefer light mode, dark mode, or both? - What design style do you like? (minimal, bold, structured, creative) - What document types will you create most? (slides, reports, social posts, docs)

Build the Skill

- Claude gathers all your info and builds a complete SKILL.md file - The file includes: your colors, fonts, layout rules, and ready-to-use code snippets - It gets packaged into a .skill file (ZIP format) ready to install - Once installed, every new design will automatically use your brand identity

Prompt

I want to create a custom brand guidelines skill file (.skill) that I can install into Claude. Once installed, Claude will automatically apply my brand's colors, fonts, and design rules whenever it creates documents, presentations, slides, reports, or any visual artifact for me.

Please guide me through the process step by step. Here's what I need you to collect from me:

STEP 1 — BRAND BASICS
Ask me:
- What is my brand name?
- What are my brand's three words (how would I describe the feel/personality in 3 words)?
- Is my brand Arabic-first, English-first, or bilingual? (This affects layout direction)
- Do I have multiple divisions or sub-brands? If yes, how many and what are they called?

STEP 2 — COLORS
Ask me to either:
(a) Upload a photo of my brand color palette, OR
(b) Provide hex codes directly

From that, extract and label:
- Primary color (main brand color, used for headers and CTAs)
- Secondary color (supporting accent)
- Dark/background color (for dark sections or text)
- Light/background color (for light sections or page backgrounds)
- Any additional accent colors

If I have multiple divisions, map each division to a lead color from the palette.

STEP 3 — TYPOGRAPHY
Ask me:
- What is my primary font? (for headings and titles)
- What is my body font? (for paragraphs and captions)
- If I don't know, suggest a font pairing that matches my brand personality and language direction.
- Always include fallback fonts in case the primary font isn't installed.

STEP 4 — LAYOUT & FEEL
Ask me:
- Do I prefer light mode, dark mode, or both?
- Any layout preferences? (minimal, bold, structured, creative, etc.)
- Are there any specific document types I'll be creating most? (slides, reports, social posts, docs)

STEP 5 — BUILD THE SKILL
Once you've collected all the above, do the following:

1. Write a SKILL.md file following this exact structure:
   - YAML frontmatter with name and description fields
   - Brand overview section
   - Color palette table with hex codes and RGB values ready for python-pptx
   - Typography section with font names, sizes, and fallbacks
   - Layout principles (including RTL rules if Arabic-first)
   - Ready-to-use code snippets for: python-pptx slides, HTML/CSS components, and card layouts
   - Division-specific styling if multiple sub-brands exist
   - A quick reference table mapping use cases to colors

2. Package the SKILL.md into a .skill file (ZIP format).